Tag Archives: mere exposure effect fallacy

How To Change The World

How Does One Really Change The World?

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Are you stupid? Because the answer is simple.

Do you think people care about your tweets, Facebook posts, your Instagram posts or your meme re-blogging/posting? You cannot just change the world, you can change yourself, and after you’ve changed yourself, the world will decide if it wants to listen. As you attempt to change the world, either it will listen, or it will ignore you and tell you to fuck off. Then, of course, you die.


” Hi, my name is Richard S. H. Winklestein, and I’m a professor at Yurgenshack University. I have PhD’s in whocarestics, astrophysics and neuroscience. I’ve written several books, including Why You Should Listen, and I Know How The World Works. I’ve appeared on many television shows, including The Wankenarski Show, Wankenbacher Live, CNN, MSNBC, and Wankenstone TV many times. I CAN’T UNDERSTAND WHY PEOPLE DON’T JUST AGREE WITH ME! “

 — Richard S. H. Winklestein


Am I saying that you can never change the world? No. I’m saying that you need many people listening, and in order to make that happen, you’ll have to give them an incentive, unless, of course, you possess the weapons to force them to listen and obey you, in which case this article would be titled ‘How To Be a Dictator.’

” all that matters is that your message is compatible with the listeners’ world views “

After you can get an audience, and you’ve convinced them that they should take you seriously, your message has to at least make sense in their eyes. It doesn’t matter if what you’re saying is or isn’t objective, logical, reasonable or even true; all that matters is that your message is compatible with the listeners’ world views. You’re, in some ways, providing a service to the listeners, and if you fuck up, the chances of them coming back for seconds is obviously diminished.

The overwhelming majority of people in the West believe that if one could only achieve the first step, which is to occupy a supposed ‘influential’ communicative or media platform, that this is all one needs in order to change minds. That somehow new beliefs can be imprinted, via the mere burning exposure of information, onto the conscious and unconscious mind. This common, and simplistic, belief is explained in more detail by something called the Mere Exposure Effect. However, the belief that new learning, brainwashing or subversion is done merely by exposure to information, is what I’ve coined the Mere Exposure Effect Fallacy.

” The Mere Exposure Effect is itself mere conjecture, because it presupposes the existence of poly-linear unconscious thought “

The Mere Exposure Effect is itself mere conjecture, because it presupposes the existence of poly-linear unconscious thought, or Freud’s unconsciousness theories, but without any empirical evidence to support it. I’ve explained why unconscious belief and/or desire contradict what we can demonstrate to be true about human psychology. [see The Mere Exposure Effect in The Godless Glossary]

Ethos and pathos, which I would argue are both inferior to and subsets of logos, are always overused by those attempting to brainwash their audiences with exposure techniques. You can’t have ethos or pathos without logos, but that’s another topic. You must introduce new facts that would work like updates to an audience’s operating system. Talking about your feelings is only one fact: your feelings. Trying to change how other people feel, without having a logical argument or without lying, is a silly challenge that I enjoy seeing some people fail at.

Again, to change minds, you will generally need three things: the platform, the credibility and the arguments which do not contradict the listeners’ own presupposed world views or perspectives.

I have given you the tools. Yet, you’ve almost certainly dismissed much of it already because it contradicts your own world view. But I already knew that would happen.

Thanks for reading God’s Autopsy! Leave your comments below.


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